About us
Real experience.
No fluff.
We don't have hundreds of investors on our list. We have the ones we know — and we work hard to keep it that way.
Leigh Alcock
Co-Founder
Property Sourcing Partners · United Kingdom
You brief us on what you're looking for. We go and find it — assessed, packaged, and ready to act on.
Where we came from
Alcroft & Co. grew out of our sister company, Verve Property Ventures — a Home Counties developer specialising in BRRR projects, renovations and serviced accommodation.
Sourcing for our own portfolio, we got good at finding deals. What we couldn't scale was the building, as we manage all renovation work in-house.
So we were finding more that stacked up than we could take on, and the surplus went out of the door. Alcroft & Co. exists to put those deals in front of investors who can act on them.
The best opportunities move quickly. By the time you've found something, run the numbers, and lined up your finance, someone else has already moved. Most sourcers respond to this with volume — blasting the same deal to fifty inboxes and hoping someone bites.
We work the other way. We start with your brief. One proper conversation about your strategy, your yield requirements, your budget, your refurb appetite. Then we go and find deals that fit it — not deals that roughly fit it, not deals that might work with some imagination.
When something lands with you from us, it's already been assessed against your criteria. The numbers are there. The comparables are there. Our honest view is there too — including when something doesn't stack up. You have what you need to move fast.
Most sourcers estimate build costs with a rule of thumb. We don't need to, because we still run our own refurbishments in-house. We cost your project the way we cost ours — off a schedule of rates built from jobs we have specified, managed and paid for, using trades we actually use. Where a figure is an estimate, we say so and show you the assumption behind it.
How we work
We spend time understanding exactly what you're looking for. Most sourcers skip this. We don't, because a deal that doesn't fit your brief isn't a deal.
We review deal flow continuously against your brief. When something fits on paper, we look harder. Most of what we look at never reaches you.
Every deal comes with everything you need to make a decision. No back and forth. No missing numbers.
No pressure from us. No artificial urgency. You have the information. You make the call. If you want us involved after that, we can do that too.
"We'd rather show you nothing this week than show you something we wouldn't buy ourselves."
Alcroft & Co. — Operating Principle
What we source
Buy, refurbish, rent. Properties priced below what they're worth once the work is done, assessed on the post-refurb rent and the yield that leaves you holding.
Buy, refurbish, rent, refinance. The same again with the numbers stress-tested against a refinance, so you can see how much of your capital comes back out.
Control properties without immediate purchase — structured options with defined terms, pricing, and exit pathways clearly documented.
Short-let opportunities in locations with strong tourism or corporate demand. Occupancy projections based on local market evidence.
Properties matched to the requirements of registered care and housing providers. We source and package for the provider — we don't operate the accommodation or deliver care ourselves.
About us
We don't have hundreds of investors on our list. We have the ones we know — and we work hard to keep it that way.
Compliance
Every registration below can be verified independently on a public register. Where something is applied for and not yet confirmed, we say so rather than leaving it off the page.
A written anti-money laundering risk assessment and a policies, controls and procedures manual are in place. We carry out customer due diligence and source-of-funds checks before we act for an investor, and we do not hold client money at any point.
If you have a complaint, raise it with us first at james@alcroftandco.com. If we cannot resolve it, you can refer it to The Property Ombudsman under membership ID T14666-0.
Certificate of incorporation, employers' liability certificate and the full insurance policy schedule are available on request — ask and we'll send them.
We don't take everyone on. We take on investors we can do a good job for — people with a clear brief, capital ready, and no interest in being sold something we wouldn't buy ourselves.
If that sounds like you, get in touch.
Apply to join the list
We'll ask you a few short questions about what you're looking for. If there's a fit, we'll be in touch quickly.
Message James on LinkedIn → Message on WhatsAppPrefer email? james@alcroftandco.com